About MediaThrive

Turn articles into audio and video automatically

We help publishers turn articles into audio and video automatically, and monetize those formats without adding headcount.

0K+
Articles Generated
0.0min
Avg. Listening Time
<0min
Setup Time

Mission

AI automation that works

Reliable automation that increases engagement and revenue — without adding operational burden.

Vision

Multi-format by default

Every article becomes audio and video. Publishers win when new formats are easy to operate at scale.

Our Products

What We Build

Four powerful tools designed specifically for modern newsrooms

170+ Languages

AI Audio Narration

Turn every article into a listenable experience with multilingual narration, optional voice cloning, and an inline player that embeds directly in the article.

Coming Soon

AI Video

Short, social-ready videos generated from articles, with automated translation and lip-syncing supported across 30+ languages.

Real-time

Media Monitoring

Real-time monitoring with filtering and alerts to help newsrooms track topics, institutions, companies, and trends that matter to them.

Editorial Style

AI Article Generation

AI-generated drafts that match your editorial tone and structure, trained on your own previous content and connected to monitoring-to-publishing workflows.

How It Works

Three simple steps to transform your content workflow

01

Connect Your Content

Connect via RSS or sitemap. No custom CMS work required. Setup typically takes less than 20 minutes.

Any CMS supportedNo code changesSame-day setup
02

MediaThrive Generates

Audio (and video where enabled) is generated automatically as new articles publish. No manual intervention needed.

Fully automatedReal-time processingQuality assured
03

Embed and Monetize

Use MediaKit.js to embed players with built-in advertising configuration. Start monetizing from day one.

Built-in adsRevenue sharingAnalytics included

Why Publishers Choose MediaThrive

Built specifically for the unique challenges of modern newsrooms

Built for Newsroom Reality

Automation that fits editorial cadence and CMS constraints. We design for publisher workflows, not generic content use cases.

  • Works with any CMS
  • Respects editorial control
  • Scales with your team

Fast Adoption

Onboarding is typically under 20 minutes. No engineering resources required, no complex integrations.

  • RSS/Sitemap integration
  • No code changes needed
  • Same-day deployment

Monetization-Ready

On-site players with advertising configuration built in. Start generating revenue from audio and video content immediately.

  • Built-in ad support
  • Flexible revenue models
  • Analytics included
Our Values

What We Believe In

The principles that guide everything we build

Built for Publishers

We design for publisher workflows, not generic content use cases.

Respect for Journalism

Technology should strengthen editorial control and brand voice, not replace it.

Simplicity Wins

Adoption is a feature: integrate quickly, run quietly, scale reliably.

Long-term Partnerships

We optimize for trust and operational reliability, not short-term hacks.

Aligned Incentives

We win when publishers grow attention and revenue.

Our Team

The Team Behind MediaThrive

Built by founders with experience scaling SaaS and media infrastructure businesses, plus advisors from leading media and B2B SaaS companies.

Founders

Gergana Borislavova
GB

Gergana Borislavova

Co-founder & CEO

Leads strategy, product direction, and publisher partnerships. Previously co-founded ICN.Bg, acquired by team.blue (2021).

Pavel Nikolov
PN

Pavel Nikolov

Co-founder & COO

Leads product execution and AI strategy. Previously founded ApiHawk, acquired by Digital Media Technology (2024).

Metodi Darzev
MD

Metodi Darzev

Co-founder & CTO

Leads architecture, scalability, and data infrastructure. Previously founded Edoms (ICANN-accredited registrar and domain-data platform).

Advisors

Iordan Mateev
IM

Iordan Mateev

Media Advisor

Forbes BulgariaForbes Bulgaria
Hristo Hristov
HH

Hristo Hristov

Media Advisor

Darik RadioDarik Radio
Orlin Radev
OR

Orlin Radev

B2B SaaS Advisor

AMPECOAMPECO
Jeko Kolev
JK

Jeko Kolev

Financial Advisor

NextoriaNextoria

Ready to Transform Your Content?

If you're a publisher exploring audio, video, monitoring, or automation, we'll show you what MediaThrive can do on your site and in your workflow.

No commitment required. We'll discuss integration, rollout, and monetization options.